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Press release
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| 08/30/2009 |
| Press Release |
| Entrepreneurship in crisis times |
Classical measures such as cost reduction, capacity balancing, closeness to customers in aftersales service and new developments are day-to-day businesses intensely practised in these times of crisis. |
But are such measures significant and decisive aids?
"Managing the situation instead of being pushed" has been Reifenhäuser's guideline and also incentive to look out for new ways in the crisis.
The decision to set new standards with a strategic investment in the plastics market was taken in autumn 2008. An analysis of potential partners led very rapidly to the ideal candidate Kiefel Extrusion in Worms. Intensive negotiations held in a fair way by the shareholders of the two privately owned enterprises Brückner and Reifenhäuser resulted in closing the acquisition in July 2009.
A first feedback from the market upon the announcement of the new business unit showed that the right decision had been taken: The reactions of plastics processors and industry insiders were all positive. Obviously, the expectations of the capabilities of the new market player Reifenhäuser Kiefel Extrusion are high. Ulrich Reifenhäuser feels confident that these expectations can be met: "1 + 1 = 3 - this is the desired target of every acquisition. Within the next few months, we will demonstrate our customers in a persuasive way that we are going to achieve this target", Ulrich Reifenhäuser explains.
Reifenhäuser Kiefel Extrusion fits perfectly in the structure of the Reifenhäuser Group of Companies which is exclusively engaged in extrusion technology for different fields of applications and which gave itself the name "The Extrusioneers" some years ago.
Publication free of charge
Please send voucher copies to our PR & Advertising Department, care of Otto Kuhl
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